Senior UI/UX Designer & Product Designer
I design intuitive digital experiences for complex B2B SaaS platforms and mobile applications. Over the past 7+ years, I've simplified complex workflows, built scalable design systems, and created products that balance user needs with business goals.
Education
Post-12th Diploma in Information Technology (3 years), Dr. D. Y. Patil College of Engineering, Pune, 2012 – 2017
UX Design Certification, Envision Institute, Pune, 2017 – 2018
Google UX Design Professional Certificate, Coursera, 2022
Specialized in user-centered design, interaction design, wireframing, prototyping, and usability testing through practical learning and real-world projects.
Experience
Senior UI/UX Designer & Mentor, NeoSoft Technologies, Pune, May 2023 – Aug 2026
Leading UX for enterprise B2B SaaS products, including IngeneroX and VMX. I simplify complex workflows, build scalable design systems, and collaborate with cross-functional teams to deliver intuitive user experiences.
Led end-to-end UX design for VMX, a multi-module B2B cloud services platform (Vendor, Supplier, Admin, Hyperscalers), restructuring critical user flows and improving user satisfaction by 60% through iterative usability testing.
Improved task flow clarity by 40% by establishing reusable component libraries and standardised design patterns across all platform modules.
Senior UI/UX Designer, Desynova Digital Pvt. Ltd., Hyderabad, May 2022 – May 2023
Designed UX for a Media Asset Management platform handling multi-channel broadcast scheduling across shows, seasons, and episodes for simultaneous channel management.
Developed interactive wireframes for 20+ product features, presenting to stakeholders to align design direction and reduce development rework by 25%.
Created user personas for each product module, grounding design decisions in validated user research and real behavioural data.
UI/UX Designer, SALT Technologies, Pune, Jan 2021 – Mar 2022
Designed and delivered live technology websites for clients including Bitwise, Cuelogic, Padukone Sports Management, Boston Technology Corporation, Paysquare, Mobikode, and SafeHouse.
Applied the full design thinking process — Empathise, Define, Ideate, Prototype, Test — to each client engagement, ensuring user-centred outcomes.
Conducted A/B testing to compare design alternatives and drove decisions with measurable, databacked results.
UI Designer, AffinityX, Pune, May 2018 – Oct 2019
Created visual designs for US/UK-based clients, aligning deliverables with brand identity guidelines and audience expectations.
Selected appropriate colour palettes, typography systems, and UI elements to enhance usability and aesthetic consistency across digital products.
Skills
UX & Product Design
User Research
User Interviews
A/B Testing
User Flows
Wireframing
Prototyping
Interaction Design
Usability Testing
Heuristic Evaluation
Design Systems
Design Tools
Figma
Sketch
Adobe XD
Adobe Illustrator
Adobe Photoshop
Miro
Balsamiq
Collaboration
Agile
Scrum
Jira
Trello
Developer Handoff
Cross-functional Collaboration
Stakeholder Presentations
Mentoring
Featured Projects
IngeneroX
Simplified a complex industrial AI platform by designing intuitive workflows, scalable navigation, and a consistent user experience across multiple modules.VMX
Designed a cloud services platform that streamlines workflows for Vendors, Suppliers, Admins, and Hyperscalers through a unified experience.Make Your Match
Redesigned the onboarding experience for a dating application, making it easier for new users to get started and engage with the platform.
Core Expertise
B2B SaaS Products
Product Design
Design Systems
User Research
Interaction Design
Responsive Design
Mobile UX
Cross-functional Collaboration
Developer Handoff
Design Mentoring